Build A Scaleable LPO Program In Your Organization

Research. Refine. Replicate.

Andrew Miller

Co-Founder & Director of Client Services

Design And Code Are Difficult

Content Is Crucial

We are building a better agency.

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Over 43 quintillion ways to drive yourself crazy.

Have You Ever Tried To Solve One Of These?

I Can't Even

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Have You Ever Tried To Optimize One Of These?

Brute force is not the answer.

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A Better Landing Page Process

Step 1: Know Thy Customer

Focus on the user first.

Step 1: Research and Analysis

Step 2: Develop A Hypothesis

Pain Points 


Anomalies Between Segments

Customer Journey

“We expect to improve {metric} by {delta} by helping visitors {problem}. To do this, we will {solution} and measure {metrics}.”

Step 3: Plan Your Test

Step 2: Develop A Test Hypothesis 

Step 4: Start Building!

Success Metrics / KPIs

Testing Platform

Step 3: Plan Your Test

Traffic Channels & Audiences

A/B Test Duration

> 43 Quintillion Landing Page Permutations

Don't be tempted to jump ahead to this stage without user insights and a test plan!

Step 5: Never Skip QA Day

Step 4: Design, Write, and Build (Finally!) 

Step 5: Technical Implementation & QA

Step 6: Rinse & Repeat
Download Our QA Checklist

Scale Your LPO Program

Complete The Final Exam

Step 6: Results & Repetition

Bust Through Performance Plateaus

Prioritize Based On Impact and Level of Effort

Simplify Communication and Reporting - Insights > Data

How does your LPO process differ?

What tools do you prefer?

What will you do next?

Unbounce User Since 2010

Simple algorithms exist to solve a Rubik's Cube from any starting position.

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