How to Win at LinkedIn Ads

Target the right audience with the right ads.

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Inspire qualified leads to engage with your brand.

Paid social is an important component of any successful digital strategy. If you deal primarily in the business-to-business (B2B) space, then LinkedIn Ads may be perfect for you. The platform helps your company reach qualified leads based on specific user characteristics.

Think that LinkedIn is only for recruiting? Think again. While the platform is a networking powerhouse, almost all B2B buyers use LinkedIn to find content to solve business problems. 80% of B2B leads come from LinkedIn—and the platform is 277% more effective for lead generation than Facebook and Twitter, according to HubSpot.

Kickstart your LinkedIn Ads with our guide.

Want to learn how to win at LinkedIn Ads? Our free guide shows you how to drive results.

Engage your audiences with paid social media.

Unlike other platforms, LinkedIn allows you to leverage demographic data—including job titles, employers, and skills—to deliver relevant content and campaigns. So how do you get in front of your audience in the first place? By making the most of your paid advertising efforts.

Our free guide breaks LinkedIn advertising into four simple steps:

Target the right audience

Pick the right campaign objectives

Choose the right ad format

Optimize your ads

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Custom paid social strategies. Driven by your needs.

At Workshop Digital, we help you meet and exceed your paid social advertising goals. We work with your organization to analyze where you’re at with your paid advertising efforts—and handcraft marketing strategies around your goals. Want to learn more about LinkedIn Ads?

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